Derek Domnic
D'Souza
A night-sky identity for an artist who teaches 1.2M+ followers to paint.
- Client
- Visual-development artist and educator, Bangalore
- Year
- 2025
- Role
- Brand identity and guidelines
- Delivered
- Logo system, color, type, banners, emails, slides, social, icons
One mark for studios and students.
Derek is a visual-development artist and co-founder of Studio Sideline, with work for Disney, Hotstar, Red Bull and TEDx. His brand had to speak to big studios looking for collaborators and to the 1.2M+ aspiring artists who follow his tutorials, and signal imagination and friendly mentorship at a glance.
A shooting star draws the D.
- 01A rectangular frame: the empty canvas of the iPad he paints on.
- 02A shooting star whose trail forms the D. The night sky runs through his work, and the star ends like an animation keyframe.
- 03A skyline with lit windows, the night-time cities he paints. Bold hand-drawn lettering keeps it friendly.
Night colors,
one loud coral.
TEXT · WORK SANS
Aa Bb 123
Lesson descriptions, emails and course pages. Clean on every screen.
Drawn by hand, like his lessons.
Twenty icons in the same rough line as the lettering: brushes, palettes, deadlines, AI and everything a course page needs.
Built for launch week.
Dark and light banner sets for every stage of a course launch, plus feed posts and slides that all read as Derek.
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