ComfyUI workflows
I build and run my own ComfyUI workflows on a local GPU, including custom node packs for placing designs on tees and swapping luggage graphics in product shots.
4+ years across brand identity, social design and template systems. Lead designer on Disney, Hopper and Skyscanner campaigns that averaged 150% of target, and the system that let a small team ship up to 80 posts a day.
Design first. AI in the pipeline.
AI speeds up the exploring. The craft stays mine.
AI-directed imagery
Product shots, a full lookbook and a 20-pose mascot set for Hapi Sole. I direct the generation, then finish every frame by hand.
Claude in the studio
Claude for copy and for building tools, connected to Illustrator through MCP. At WeLearn I tested Canva AI against Claude and reported back to the team.
Tools I ship
MustardDuck, a browser effects and animation studio I built with Claude and shaped with live user feedback. A DaVinci Resolve plugin is next.
Experience
2024 – Now
Freelance brand and graphic designer
Self-employed, remote
- Brand identities, logos, social assets and landing pages for small brands, startups, creators and tech companies.
- Hapi Sole, a Made in Egypt sock brand: identity, packaging, AI-directed product imagery, a lookbook and a 20-pose mascot set.
- Concept and design for Hapi Sole's interactive FOUND SAEED drop page.
- IKASU, a Dubai clothing brand: a planner with 13 sticker sheets, T-shirt graphics, a mailer bag, suitcase stickers and product mockups.
Mar 2025 – Oct 2026
Graphic designer
WeLearn, remote (Dubai HQ)
- Led the branding track on a four-person creative team and built 3 complete brand guides from scratch.
- Ran branding for creators in art, language teaching and crafts: logos, course branding and store page palettes.
- Owned merch design for creator partnerships, from concept to production-ready files.
- Produced 50 to 60 assets a month: social content, email banners and webinar decks.
- Tested Canva AI against Claude and reported the findings to the team.
Jul 2023 – Sep 2025
Graphic designer
@hotel, United States (remote)
- Main designer for a hospitality brand's affiliate network of 85M+ followers.
- Lead designer on partnership campaigns with Disney (Thunderbolts*), Hopper and Skyscanner, which averaged 150% of target.
- Built a template and automation system that let a small team publish up to 80 posts a day, on brand.
- Designed conversion-focused campaigns that drove bookings through the brand's site and affiliate channels.
Aug – Dec 2022
Graphic design intern
Egyptian Space Agency, media and marketing
- Designed for the ClimCam project and the EgSA brand name campaign.
Skills
Design
Brand identity, logos, brand guides, art direction, social design, template systems, decks, email banners, merch and print, landing and drop pages
AI
ComfyUI workflows and custom nodes, AI-directed imagery, Claude with Illustrator through MCP, building tools with Claude
Tools
Photoshop, Illustrator, InDesign, Canva, DaVinci Resolve, ComfyUI
Languages
Arabic (native), English (professional working)
Education
Design
Self-taught
Certificates
INSIDE LVMH Certificate in Creation and Branding. Design Fundamentals.