German with
Niklas
A speech-bubble brand for a native German teacher with 3,500+ students.
- Client
- Native German teacher, Berlin
- Year
- 2025
- Role
- Brand identity and guidelines
- Delivered
- Logo system, color, type, illustrations, website, emails, banners, feed, video, slides
A language buddy, not a textbook.
Niklas went from banking to translation to teaching, and has taught German online to more than 3,500 students. His brand needed to feel like chatting with a language-savvy friend: friendly, encouraging, knowledgeable and clear, built on three values, authenticity, clarity and connection.
Speaking, in three circles.
- 01A speech bubble, because speaking is the heart of learning a language.
- 02A black circle for the boldness and precision of German.
- 03A gold circle, a nod to Germany's colors and a mark of quality.
PRECISION
DIALOGUE
QUALITY
Red, black, gold
and a lot of people.
DISPLAY · BARLOW
Start speaking
German today. Condensed and confident, for headlines and banners.
German today. Condensed and confident, for headlines and banners.
TEXT · MONTSERRAT
Aa Bb 123
Structured, friendly lessons from a native speaker.
People, mid-conversation.
A library of flat illustrations in the brand colors: learners with books, laptops, globes and speech bubbles.
A course site that talks like him.
Sales pages for desktop and mobile with the bubbles, illustrations and Niklas front and center.
One voice, every channel.
Light, purple and red banner sets for each launch moment, and a feed with grammar tips and dialogues.
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